Radio Trading Desk

An easy to use automated platform bringing advertisers and broadcasters together online

It’s Never Been Easier To Advertise On Radio

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Technology That Puts You In Control

Welcome to the future of radio trading. Utilising next generation proprietary technology, Radio Trading Desk is an automated cloud-based platform that enables any advertiser from any sector to quickly create an advertising campaign that best fits its marketing goals and budget.

  • Market Exchange Model

    Every week South African broadcasters interact and trade with Radio Trading Desk . Advertisers in the market will benefit from an automated strategically planned radio campaign leading to the best return on investment & market rates.

  • Turn-key Support

    The Radio Trading Desk team of specialists are on hand to trade for you and realise optimum campaign results. We can also provide commercial production services at competitive rates with a five-day turnaround from written brief to finished recorded material.

  • Best Market Value

    The Radio Trading Desk platform saves you time by connecting and negotiating with multiple broadcasters to get you the return on investment with every campaign. Access through our dashboard allows the advertiser to target the relevant market and negotiate rates based on cost per thousand versus available anytime inventory.

  • Control & Flexibility

    Our unique user friendly self-service platform means you set your campaign criteria based on your marketing needs, and you decide how often to advertise with no long term contracts.

  • Set Your Target Criteria

    Our platform allows you to select your campaign criteria including regions, stations, audience profile, dayparts, budgets and maximum CPTs/costs.

  • Radio stations are in control

    Every week broadcasters join an automated marketplace where they are able to sell their airtime to advertisers conveniently and at a competitive rate based on available inventory.

  • Your Campaign Goes Live

    Your activity is confirmed with final delivery and cost details. Radio Trading Desk handles all trafficking of your commercial. The radio stations run your commercials on air the following week.

Create Campaign!

Additional Services

Let us connect you with cost-effective, best-in-class services.

  • Commercial Creation

    Radio Trading Desk is pleased to offer you access to our in-house creative production company who is on hand for all your professional audio needs. Services include copywriting, voice talent, commercial production and podcasts.

  • Scheduled Airtime

    For advertisers that need to be specific we also plan and buy bespoke airtime across community and digital Radio platforms. Speak to our team of highly experienced radio specialists to accommodate your planning and buying needs.

  • Sponsorships & Promotions

    Radio offers a wide variety of advertising opportunities that go beyond the spot. Sponsor the traffic, weather, news, run on-air competitions, live promotions or themed content. We're specialists at integrating your brand into radio and understand how to engage listeners.

  • Digital Audio

    We can offer you access to additional advertising opportunities via online audio and music streaming platforms such as Spotify, SoundCloud and Deezer.

Contact Us

  1. Support: +27 11 875 7300
  2. 12 Somerset Office Park,
    5 Libertas Road,
    Bryanston,
    Johannesburg
    South Africa

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