Every week South African broadcasters interact and trade with Radio Trading Desk . Advertisers in the market will benefit from an automated strategically planned radio campaign leading to the best return on investment & market rates.
The Radio Trading Desk team of specialists are on hand to trade for you and realise optimum campaign results. We can also provide commercial production services at competitive rates with a five-day turnaround from written brief to finished recorded material.
The Radio Trading Desk platform saves you time by connecting and negotiating with multiple broadcasters to get you the return on investment with every campaign. Access through our dashboard allows the advertiser to target the relevant market and negotiate rates based on cost per thousand versus available anytime inventory.
Our unique user friendly self-service platform means you set your campaign criteria based on your marketing needs, and you decide how often to advertise with no long term contracts.
Our platform allows you to select your campaign criteria including regions, stations, audience profile, dayparts, budgets and maximum CPTs/costs.
Every week broadcasters join an automated marketplace where they are able to sell their airtime to advertisers conveniently and at a competitive rate based on available inventory.
Your activity is confirmed with final delivery and cost details. Radio Trading Desk handles all trafficking of your commercial. The radio stations run your commercials on air the following week.
Enter your campaign parameters (regions, station wish list, days, dayparts, etc.) Our Account Managers are available to help you get started if you have any questions.Sign up
Upload your radio commercials, and access audio from your previous trades in the 'My Audio' section. Radio Trading Desk also provides creative production resources, to create effective commercials for your campaign – starting from just R22500.00Sign up
When you log into your Radio Trading Desk account, you'll find a quick-view area with your most recent trades, audio, and campaign details. You can choose to view your trade history or any pending trades for future weeks.Sign up
Information about your trades are stored in easy-to-use reports, which can be printed or exported. You can quickly find a summary of the radio stations that played your commercials by day and daypart.Sign up
Radio Trading Desk is pleased to offer you access to our in-house creative production company who is on hand for all your professional audio needs. Services include copywriting, voice talent, commercial production and podcasts.
For advertisers that need to be specific we also plan and buy bespoke airtime across community and digital Radio platforms. Speak to our team of highly experienced radio specialists to accommodate your planning and buying needs.
Radio offers a wide variety of advertising opportunities that go beyond the spot. Sponsor the traffic, weather, news, run on-air competitions, live promotions or themed content. We're specialists at integrating your brand into radio and understand how to engage listeners.
We can offer you access to additional advertising opportunities via online audio and music streaming platforms such as Spotify, SoundCloud and Deezer.
The Radio Trading Desk works with a wide variety of Agencies and Advertisers with a range of marketing objectives. Our aim is for advertisers to achieve a great response from their campaigns so they come back again and again and we create more demand for radio airtime.
From retail to B2B to online businesses, our advertisers are in market seeking inventory on a week to week basis. Radio Trading Desk provides access to this demand, and lets you control what you sell via an easy to use self-service dashboard.
Speak to our specialist team about supply side arrangements.
Receive an automated invite to sell airtime to our clients for broadcast in the upcoming week.
Engage with the radio trading desk trader.
No need to fill only your breakfast and drivetime shows. Base your sale on a wide range of dayparts by negotiating Cost per Thousand (CPT) across the day, night, week and weekend.
There is an untapped source of radio revenue which is difficult to reach using standard selling methods. The Radio Trading Desk brings those advertisers to radio stations every single week.
We give radio stations 100% control of the trading process. You decide which advertisers to trade with, how much inventory you would like to sell and what rates to offer
For over a decade, Radio Trading Desk (UK) has partnered with commercial radio stations using their RAJAR figures to determine to airtime schedules vs budgets advertisers. The South African Trading Desk has been carefully developed to take into account the best practices from the UK whilst incorporating local requirements and values.